Binance Partners With TikTok Star Khaby Lame

Binance ropes in the most followed creator on TikTok Khaby Lame as its global ambassador.

Khaby Lame will join Binance as a global brand ambassador, the crypto exchange announced today.

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Khaby Lame, the famous Italian Senegalese creator, has over 142 million followers on TikTok, the most of any.

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Through the partnership, Binance aims to increase Web3 awareness and adoption.

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Khaby is known for his famous simple “life hack” videos, navigating overly complicated scenarios without saying a word.

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The 22-year-old influencer surpassed Charli D'Amelio this month to become the most followed personality on TikTok.

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The current bear market has not stopped Binance from announcing massive sponsorship deals.

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Earlier this month, the crypto exchange announced a partnership with the football legend Cristiano Ronaldo.

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