Starbucks CEO Hints Web3 Initiative For Rewards

Starbucks CEO Teases Web3 Integration

[{"selector":"#anim-dedb1bd9-200f-451e-af99-2da911a1aeba","keyframes":{"transform":["translate3d(-270.27029%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-730a38ed-505e-479f-b837-f2a7861d1aa9","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] August 4, 2022

[{"selector":"#anim-60301440-ba64-4385-9aab-f255220e07d9","keyframes":{"transform":["translate3d(119.86301%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-211819d7-31f0-4e86-9f15-bd753e5e8921","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-302dceb6-ba7e-434b-b55a-84c7a92a152f","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-04857002-395f-4c74-ad05-562784a7d824","keyframes":{"transform":["translate3d(-97.48859%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-25d6b338-8210-4d2b-99e5-146ba25314f2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-16d422dd-fa1e-43e3-8e28-10e3ed0dfc87","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Starbucks announced in its third-quarter earnings call that it is planning to change its rewards system.

[{"selector":"#anim-325d452c-c950-4b1b-ad0f-3db89d907a12","keyframes":{"transform":["translate3d(116.11842%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-30d52794-bec3-4b24-9786-bfa7c951da03","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-74c55b73-661c-4055-a961-bdbc1e17e883","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Starbucks will unveil an "exciting new digital initiative" that builds on the chain's current rewards platform, CEO Howard Schultz.

[{"selector":"#anim-9b4748b0-faf4-4f96-ba0d-02edd4dd2700","keyframes":{"transform":["translate3d(113.43751%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d310d8e1-2109-47c0-ab03-77e5340107bb","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-64c2fbd2-7b2d-4e8c-bfab-18cb6e772f76","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-5f0f35ed-c95b-4661-a8c4-5767f3f78f00","keyframes":{"transform":["translate3d(-97.48859%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-586b616b-b6b0-43ce-9cc9-d40142a76dea","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7dc1583f-1f6a-4e2b-b002-22c9e79fbbd6","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] The "new Web 3 enabled initiative" will give Starbucks new ways to engage with customers and expand the "digital third place community," Schultz said.

[{"selector":"#anim-679c9ae8-e7bc-496e-b457-5476940723a0","keyframes":{"transform":["translate3d(114.96816%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f2b17ebb-d330-4f42-ae1d-4cefaf9b7708","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a310a002-0350-4ca1-a9b5-20a77c5005b7","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-c2913c7f-f03e-444e-988b-8d2e6021281a","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-24b8220f-d084-4bf9-b40b-cd965ff74853","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Part of the change will include new rewards that can be redeemed with stars, like "one-of-a-kind experiences that you can't get anywhere else" and "Starbucks-branded digital collectibles."

[{"selector":"#anim-3168e59e-95cd-419b-bfc3-009c9084b654","keyframes":{"transform":["translate3d(115.92356%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6aa31040-f3f2-4648-87d7-791936b1c1a9","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-89940b59-5e33-4293-95a8-1ee425442213","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-cd06c76a-b335-4951-8a64-9d37fd3760b0","keyframes":{"transform":["translate3d(-97.48859%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-38e11649-1105-44e0-a282-7d8646620fce","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93c6c219-2344-4494-b8dc-058639308c9f","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Starbucks CEO said that the new rewards updates will attract new customers and keep current customers coming back.

[{"selector":"#anim-23693662-5834-48a5-8d07-160b6df0fec3","keyframes":{"transform":["translate3d(-93.31942%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a4c763be-f9d2-42a8-b5e0-ebba8a155838","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-310eba34-47e8-4240-8dd2-2aa0212b471b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f91bc0bc-2963-49e6-be0c-6f566cc0ad3b","keyframes":{"transform":["translate3d(122.18310%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-02fbede2-77a1-44fc-ab72-48b68fe14b25","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-889e2225-5a9d-4513-a82c-ee69ff143015","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Starbucks’ reward program has 27.4 million members as of the end of the quarter, a year-over-year increase of 13%.

[{"selector":"#anim-97ff35c4-204e-446e-81d0-0162c2113ee4","keyframes":{"transform":["translate3d(387.70478%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-b57efbcd-adfa-4959-8e96-ad6a662c3936","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-4e146b3d-3af7-47b7-afcf-8f64b2bc28a3","keyframes":{"transform":["translate3d(111.78344%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3c57492d-e832-45c3-99c3-cbc86f5a7b09","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f7ff6d49-3293-42f4-8124-41df9da028b8","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-1af9f637-3976-4978-9c89-223c8d11e46a","keyframes":{"transform":["translate3d(-94.52055%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ecfbf30a-d1d8-4028-bfee-e0c4522458a3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c1a2cdae-dd10-4925-b6f0-0be759c89d27","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Rewards members contributed for over half of Starbucks' sales last quarter. More crypto stories...