The Tonight Show Starring Jimmy Fallon Comes Into The Fortnite Metaverse.

September 20, 2022

NBCUniversal and Samsung have partnered to bringThe Tonight Show Starring Jimmy Fallon to the metaverse via an interactive experience called Tonight at the Rock.

Viewers of Wednesday's episode will be encouraged to visit virtual gaming platform, Fortnite.

Visitors will be able to play games and visit The Tonight Show’s virtual writers’ room and Samsung Store.

Players can also help Jimmy Fallon get to Studio 6B, race up 30 Rockefeller Center or play pong on rooftops along the New York skyline in the Fortnite metaverse.

Jimmy Fallon is set to appear in Tonight at the Rock along with virtual replicas of 30 Rock and other locations in New York.

NBCUniversal announced that Tonight at the Rock was developed by advertising agency Momentum Worldwide.

Mainstream companies are venturing into web3 at a higher speed. Earlier, Epic Games announced its entry in the Web3 space.