Apple CEO Tim Cook’s views on metaverse and augmented reality.
October 1, 2022
In conversation with Bright, Apple CEO Tim Cook called AR the biggest technological promise for the future for years.
"I think AR is a profound technology that will affect everything,” Tim Cook said.
Tim Cook opined that it "won't be that long" before we live in a world where we wonder how we lived without augmented reality.
Apple CEO said, “
VR is for set periods, but not a way to communicate well. So I'm not against it, but that's how I look at it.”
Commenting on Meta’s metaverse, “ Tim Cook really not sure the average person can tell you what the metaverse is.”
Mark Zuckerberg has said Meta is committed to heavily investing in its Metaverse division.
Apple is also working on its Augmented Reality products that are expected to come out next year.
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