Flipkart Offers Metaverse-Style Diwali Shopping

What new about Flipkart's ‘Flipverse’

Flipkart is launching a special virtual shopping experience called 'Flipverse' as part of its Diwali sale, starting today till October 23.

[{"selector":"#anim-53674845-d21e-4077-81d0-64394495c340","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b6dc93e4-ed89-4f34-a297-ccca4125fdab","keyframes":{"transform":["translate3d(0px, 184.10386%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cd70ccc0-9421-4fe4-9300-56899cdfdf10","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-762fd608-82ca-408a-baa3-c44cc2541aa9","keyframes":{"transform":["translate3d(103.40909%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

A “metaverse” style experience allows users to interact with their brand of choice in a 3D-style virtual environment.

[{"selector":"#anim-98f392b7-9931-4cc1-92c4-7c4eda362075","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ed9278b3-e51f-455d-9785-e45498551b3b","keyframes":{"transform":["translate3d(0px, -533.83848%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more

In this metaverse project, Flipkart has partnered with eDAO, a Polygon-incubated firm.

[{"selector":"#anim-6863f23a-0543-4b92-a552-b6d1413db87d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0f5cdf3-978f-4467-ac55-e792d38fa83c","keyframes":{"transform":["translate3d(91.22807%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Flipverse to available on the FireDrops section of Flipkart’s Android app.

[{"selector":"#anim-4e54e968-7d1b-4c68-b79d-53d77963294b","keyframes":[{"offset":0,"transform":"translate3d(0, -660.768%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -185.8079616%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -63.169420800000005%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -23.721571200000003%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -10.3079808%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":1600,"fill":"both"}] Learn more

Flipkart has partnered with over 15 brands for the Flipverse experience namely Puma, Noise, Nivea, Rabby, Tokyo Talkies, Campus, VIP etc.

[{"selector":"#anim-36eec8c8-5938-4268-96bf-852e7f71df25","keyframes":{"transform":["translate3d(107.47663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6d33ff0e-5afd-4575-a2eb-951edf365e45","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-381a5acc-5569-44d4-9481-ff999d0a9163","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-6f235a72-cd5b-4f9b-a1b2-f0ea5430a490 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(12.665551821521406%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

This experience is powered by the Polygon blockchain. Currently, users cannot connect other crypto wallets to it.

[{"selector":"#anim-6772e370-6541-4afd-aea8-6f6ae835f0c4","keyframes":{"transform":["translate3d(-120%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a933f771-800d-4bab-b2aa-2e0390926088","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-90ea7d1a-b02f-45fe-8881-13697195914a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

This project has pan-India accessibility and Flipverse can be assessed by anybody having a mobile device and a browser.

[{"selector":"#anim-f9c42770-845a-4745-a7fd-0f913a5777ca","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-87db3c40-dc78-43a6-941f-4fac6e6f45c2","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-3b797a41-118c-4aa5-adac-fb410be9060f","keyframes":{"transform":["translate3d(-314.99994%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-0ab20768-ef29-4388-ae72-e9fe5166c09b","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] Read More Stories