Lionel Messi Joins French NFT Trading Card Game Sorare

[{"selector":"#anim-ddea928f-94e3-4dc6-af6e-f9cca78ac4bd","keyframes":[{"transform":"rotate(-540deg) scale(0.1)","opacity":0},{"transform":"none","opacity":1}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both","iterations":1}] November 09, 2022

Soccer legend Lionel Messi is joining Sorare as an investor and brand ambassador.

[{"selector":"#anim-010a3862-b74f-4418-ac44-42dc37e1d4c9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c10963b2-5ab1-4a37-af71-4c1ea82094f1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

The company said, Messi will help Sorare set new standards in how fans connect with clubs and players.

[{"selector":"#anim-656a9db5-c47b-4e59-a820-e892d8aac349","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-565c1f22-1176-4c24-8c4f-eaa1ed7a4b97","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Learn more

Sorare further added that they’ll also work together to create new content and fan experiences.

[{"selector":"#anim-1c33dc2c-b626-44f4-94cd-cd298d46dbd3","keyframes":{"transform":["translate3d(123.65590%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6a16b75f-e8f2-4991-ab55-0842bdb9c52f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-33602cc8-75f3-437b-8bbc-818fef65fb40","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-d2b61eb5-5a01-4923-8ed1-d588687babda","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

As per reports, Messi has also taken an equity stake in Sorare as part of the deal.

[{"selector":"#anim-406da259-b03d-4ab3-b613-e54282eeef69","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Learn more

Sorare is a fantasy game of football, where players buy, sell, trade, and manage a virtual team with digital player cards.

[{"selector":"#anim-3040ff0f-8c6b-4a0f-8bcd-3c7e69355201","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3ef1abce-2e2a-4913-877f-88f93ccb6aa9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Nicolas Julia, CEO and co-founder of Sorare said the partnership with Messi marked a “huge milestone” for the company.

[{"selector":"#anim-124be6f6-9fc1-4a3f-9cbb-782667f39965","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e1336305-f8a6-4a89-b7f3-53179550195b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Messi is an Argentine-born football player who was named FIFA world player of the year five times.

[{"selector":"#anim-a20869d5-feb2-48dc-ad7c-5efb43009fa1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b15a754-622b-4883-9662-d26040463507","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-59bc947d-8a5f-4f51-b86d-103489a6a9cf","keyframes":{"transform":["translate3d(-122.7758%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-52966da9-3acd-4779-a044-603abc7d4497","keyframes":[{"transform":"rotate(-540deg) scale(0.1)","opacity":0},{"transform":"none","opacity":1}],"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both","iterations":1}] Read More Stories