Elon Musk's Twitter Reverses Longstanding Ban On Political Ads

Elon Musk’s Twitter Reverses Its 2019 Ban On Political Ads

January 4, 2023 Story: Mohd Javed

Elon Musk's Twitter is planning to reverse a ban on political ads on the platform after over two years.

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As revealed by Twitter Safety, a Twitter-affiliated account, the company will expand the political advertising permit in the coming weeks.

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Twitter banned political ads in 2019 after it faced widespread criticism for allowing election misinformation to spread across its services.

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Other social media companies like Facebook also restricted political ads for similar reasons.

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Twitter said it was relaxing its ban on political and issue-based advertising on Tuesday, a reversal of the company’s long-standing approach to paid political speech.

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In a tweet, Twitter said that it is also planning to reintroduce cause-based advertising to facilitate "public conversation around important topics."

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A second tweet clarified that the company would first ensure its approach to reviewing and approving content protects people on Twitter.

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