Twitter Ad Revenue Hit Badly In December, Here's why

Twitter Ad Spending Shows Revenue Dip In December

January 25, 2023 Story: Mohd Javed

Ad spending on Twitter has dropped by 71% in December, Reuters reported citing data from an advertising research firm.

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Ad spending on Twitter in November fell 55% from last year despite these traditionally higher ad spending months during the holiday season, the Standard Media Index (SMI) data claimed.

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This comes after top advertisers slashed their spending on the social-media platform after Elon Musk's takeover.

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According to the Pathmatics, 40 of the top 30 advertisers on Twitter stopped all advertising on the platform after Musk’s Twitter takeover.

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Ad sales account for about 90% of Twitter's revenue.

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Twitter's fourth-quarter revenue fell about 35% year over year due to a slump in advertising.

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This dip also comes months after Elon Musk restored the suspended Twitter accounts and paid account verification policy.

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