Gucci Strong On Web3 Adoption With Yuga Labs

Gucci x Yuga Labs: When Fashion And Entertainment Meets

The luxury house Gucci and the company behind bored Ape Yacht Club,Yuga Labs, collaborates to explore the intersection of fashion and entertainment.

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“We are excited to unveil this multifaceted partnership with Yuga Labs, a leader and creative pioneer in web3,” Robert Triefus, Gucci’s senior executive vice president.

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Gucci Vault & Metaverse Ventures will play an active role in Otherside and 10KTF’s continuing narrative, unfolding in multiple forms.

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Gucci’s participation in Otherside is set to begin this week.

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Gucci certainly sees a long-term opportunity in web3 for building community, encouraging customer loyalty and ultimately generating revenue.

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Yuga Labs was founded in 2021 and created Bored Ape Yacht Club, which grew into one of the most successful NFT projects.

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Gucci will likely capitalize on the expertise of creatives through strategic partnerships.

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