Google Plans To Use AI For Advertisements

Google Looking To Integrate Generative AI Into Its Advertising Business

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Financial Times reported Google is planning to introduce generative artificial intelligence into its advertising business over the coming months.

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In a presentation to advertisers Google said it intends to use AI to create novel advertisements based on materials produced by human marketers.

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The integration of its latest generative AI will be able to produce far more sophisticated campaigns resembling those created by marketing agencies.

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Google’s advertising revenue slipped 4 per cent in the final quarter of last year.

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Earlier, Meta also announced its plans to use generative AI in its ads systems by the end of the year.

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Google CEO earlier revealed its plans to integrate generative AI to its main search engine.

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The tech giant’s CEO also warned that society isn’t prepared for AI.

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