Meta And BMW Looking To Bring VR Experience Into Traveling

May 18,2023

By - Jai Pratap

The tech giant Meta has collaborated with automation powerhouse BMW to bring a new Augmented and Virtual Reality (AR and VR) experience.

Meta revealed that they are working with BMW to explore how AR and VR technology can work inside a fast moving car.

Meta aims to revolutionize travel in cars, trains, planes and beyond, unlocking new forms of hands-free communication, entertainment and utility.

Though Meta isn’t quite there yet in the terms of technology.

The current VR headsets are not equipped to work in a moving vehicle given the conflicting sensor technologies.

To solve this issue, Meta collaborated with BMW to incorporate IMU data from BMW car’s sensor array in real time into their tracking system.

Meta has been struggling with its virtual reality division, but Mark Zuckerberg has not stopped pouring billions of dollars into this technology.