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Jan 18, 2024
By: Bhumi Shrivastava
Apple faces a tough start to 2024 as Microsoft briefly snatches the top spot in a neck-and-neck battle.
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Strong performance, fueled by AI investments, propels Microsoft's stock up by 62%, outshining Apple's 49% increase.
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Microsoft leads in AI with investments in OpenAI's ChatGPT, Copilot AI, and Azure, creating a significant edge over Apple.
Image Credit: Microsoft
Recent weeks see Apple's worst performance since the 80s, attributed to potential anticompetitive investigations and concerns over device sales.
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Microsoft's intraday lead is a significant event, with both giants boasting market caps close to 2.9 trillion US dollars.
Image Credit: Microsoft
Doubts loom over Apple's future as investigations and sales concerns weigh on its stock, creating an uncertain landscape.
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Predicting the 2024 outcome is challenging, with analysts expecting a close race – a 6.5% increase for Apple and an 8.5% boost for Microsoft in the next 12 months.
Image Credit: Macworld