Image Credit: WallpeparAccess

Jan 18, 2024

Apple vs Microsoft: Market Cap Battle 2024

By: Bhumi Shrivastava

Apple faces a tough start to 2024 as Microsoft briefly snatches the top spot in a neck-and-neck battle.

Market Cap Rollercoaster

Image Credit:  MacRumors

Strong performance, fueled by AI investments, propels Microsoft's stock up by 62%, outshining Apple's 49% increase.

Microsoft's 2023 Triumph

Image Credit:  X.com

Microsoft leads in AI with investments in OpenAI's ChatGPT, Copilot AI, and Azure, creating a significant edge over Apple.

AI Race

Image Credit:  Microsoft

Recent weeks see Apple's worst performance since the 80s, attributed to potential anticompetitive investigations and concerns over device sales.

Apple's Struggles

Image Credit:  www.gbu

Microsoft's intraday lead is a significant event, with both giants boasting market caps close to 2.9 trillion US dollars.

Temporary Takeover

Image Credit:  Microsoft

Doubts loom over Apple's future as investigations and sales concerns weigh on its stock, creating an uncertain landscape.

Market Sentiments

Image Credit:  Thegioididong.com

Predicting the 2024 outcome is challenging, with analysts expecting a close race – a 6.5% increase for Apple and an 8.5% boost for Microsoft in the next 12 months.

Analyst Predictions

Image Credit:  Macworld