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Feb 01, 2024

Adidas Shareholders Alert: Stormy 2024 Outlook Ahead

By: Bhumi Shrivastava

Company anticipates €500 million for 2024, below analyst expectations.

Profit Disappointment

Image Credit:  La Rivada

Remaining Yeezy inventory contributes to profit shortfall.

Yeezy Fallout

Image Credit:  GQ Espana

Negative currency effects reduce expected earnings.

Currency Impact

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Adidas shares plummet by 7.4% following forecast announcement.

Market Reaction

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Rivals Nike and Under Armour also affected in US trading.

Rival Impact

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Caution from Adidas prompts potential volatility in crypto markets.

DeFi Volatility

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Adidas' market outlook adds uncertainty to the digital asset space.

NFTs & Web3 Uncertainty

Image Credit:  Medium