Super Bowl Shuns Crypto Ads: Titans Back Off

Image Credit: CryptoRank Feb 12, 2024 By: Bhumi Shrivastava

Crypto Industry Shifts

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Educational Approach

[{"selector":"#anim-3cd5053d-9379-418d-9b39-c0a9b5c22d7b","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-1b923a25-13ad-429e-bf0f-e9287d288201","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-bdab46fc-0177-48e6-adc5-18ca4e33f5ff","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c054dfb2-4483-454e-b927-9a68e06cc799","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d0c1a69d-abb0-4fdb-82cd-4eca9738e753","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-db39121b-af1d-4d6a-a7bf-54b75ab174a7","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-2a7391d1-bdea-4bae-8c23-90fbf76d1eff","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-1a89e60a-b495-4a27-b6d0-1655beac9646","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Kraken emphasizes financial inclusivity over American-centric exposure, shifting from hype-driven to educational marketing . Image Credit: Business Wire

Policy Advocacy

[{"selector":"#anim-18ffbce8-4db9-42d2-8f98-ddcbf2fa4602","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-bdb80a08-2def-424a-8122-e4cac15b41e1","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f4adef19-1eba-4706-8ea8-a3a75f1d490f","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4d50f9ec-e27d-42c2-a291-5fd216ce5917","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a95c4a23-0488-496a-a2d3-4f856a1f7eb4","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-aed09737-fd7a-4b85-ace7-c4ba5feca9a2","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f1551e0c-3609-455b-9b0f-003959a78279","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-2ae684af-d6b5-4b48-88e8-7a410baa7048","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Coinbase redirects funds towards policy advocacy, aiming to influence digital asset legislation and support sympathetic policymakers. Image Credit: Yahoo Finance

Industry Reevaluation

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ETF Approvals Impact

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Ticker Restrictions

[{"selector":"#anim-c050cefc-1497-4706-bba8-66a8ac684d01","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ae8a3099-6726-447b-9998-c919e16c6a15","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-268b58b1-5620-4e44-aa74-358ef6ebe9d9","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-79c991ed-5978-43e8-b438-6371552df613","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a1d1a851-18e0-4c19-960a-37e74b612e62","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-101af5cb-96df-45f0-9bd6-d1292ca144dc","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-96d3cb3e-c111-4707-9522-a54e11a41104","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e6a39881-0982-4a92-9a12-4f057ca07373","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Provision limits Super Bowl ad ticker use to entities with 12 months of trading history, only allowing Grayscale to promote GBTC. Image Credit: Reddit

Cautionary Tale

[{"selector":"#anim-753a5553-110e-49cb-8628-a6f52e610f6a","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e714bdc6-1daf-4494-b42f-505920195ce1","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-81a5222e-983e-45b8-aa84-fd682d15277a","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8d57ac6b-cdf0-4a69-a45f-03d51f9214ce","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f934c700-3ee2-49dc-a5bb-a723b21bf8b2","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-09d169f9-3804-4774-abb7-9492f5b89cec","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-862f399c-747a-406f-b0e8-3c098f97aa89","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-dd64afec-abc1-4a5c-a159-60bda3ece1a9","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] FTX's bankruptcy and CEO's arrest serve as cautionary tales, leading to layoffs and financial woes for advertisers like Coinbase and Crypto.com. Image Credit: Fortune

Limited Presence

[{"selector":"#anim-0be8c1c9-581e-4bdd-a46e-eff911234287","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-58a3520d-90b7-4f4b-86be-40cb52260268","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d69edc58-5519-41ff-82d6-fff3ed2b0f22","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-91b668a8-5fd5-4add-8019-8ae8a4c75f61","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-76c71620-1a77-4ac2-bafa-cae9a0e53730","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-feb05ca6-a2aa-4039-9312-3a0b645fb3d9","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1761ba33-379d-402d-a383-48b0b7b22363","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-08c99ed2-1aba-4298-a4d7-5411d901f0d8","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Last year's lone crypto ad came from Limit Break, focusing on NFT-based gaming, signaling a decline in crypto presence at the Super Bowl. Image Credit: Medium

[{"selector":"#anim-2855aab3-28fd-49dd-b60a-c834f6b19f37","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-085aef98-d5b8-4b6a-b70b-8ef3299c0121","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Next: ChatGPT's Hot Picks: 2 Altcoins Primed for Summer Surge! See More