Binance which has shown stellar growth in 2018 now has 51 million monthly visits from unique users according to the latest report released by BD Center. While the crypto market is in panic mode, Binance is maintaining its high growth rate.
Binance Exchange is the true poster boy of crypto business
BD Center, a digital marketing and consultancy firm, recently released a report which provided marketing analysis of leading cryptocurrency exchanges around the globe for a period between August and November 2018. According to the finding of the report, Binance has been one of the most successful crypto ventures and has successfully deployed its marketing strategies to gain maximum traction despite market meltdown. In all praise for Binance, the report states that,
“Binance Exchange turned out to be a huge success. Experts note that this exchange is the most successful unicorn startup in the history of crypto projects. In the last six months, Binance estimation of the market size was close to $ 2 billion. Moreover, the project is profitable. In a short period of time, the income of all cryptocurrency exchanges has grown rapidly. There is a huge number of cryptocurrency projects. Their investors expect to go to exchanges to receive profit or increase it”
The report analyzed over 30 most popular exchanges to come to the conclusion that Binance clearly stood out. The other exchanges, apart from Binance, that were included in the study were Okex, Huobi, Bitfinex, Upbeat, Zb.com, Hitbtc, Coinbase, Kraken, Coinex, Ibank, Bitforex, Bibox, Bit-z, Bitstamp, Bittrex, Bcex, Digifinex, Coinbene, Bitbank, Simex, Exx, Gate, Oex, Coinsuper, Topbtc, Poloniex, Wex, Gemini, Coinsbank. The study also included 4 other lesser popular exchanges such as Wcex, Radarrelay, Exmo, Ethfinex, latoken and others to provide a better conclusion.
The study also found Binance leading other exchanges in a variety of parameters with respect to its marketing strategies such as PR, Fiat gateway capabilities, language capabilities, and financials. The report further in its analysis of traffic sources gave out facts that Binance had an impressive number of visits monthly – over 51 mln unique users and almost 80% of those were direct ones. The leading exchange has a advertising traffic of 2% in total of all the volume and includes paid search traffic and traffic from advertising networks.
Binance has clearly set a benchmark and shown businesses how to grow and excel even when times are tough. A clear crypto unicorn in all senses?
Will be able to continue its stellar performance ones recognized exchange enter the crypto game? Do let us know your views on the same.
Nilesh Maurya has been associated for past 8 years as an Investment Banker with Omega Capital, a bespoke Investment Banking outfit having offices in Mumbai, New York, Singapore, and Dubai. He has been a regular contributor to business publications such as Business India and Market Express and has been a mentor to many start-up companies. Nilesh Maurya has been associated for past 8 years as an Investment Banker with Omega Capital, a bespoke Investment Banking outfit having offices in Mumbai, New York, Singapore, and Dubai. He has been a regular contributor to business publications such as Business India and Market Express and has been a mentor to many start-up companies. Follow him on Twitter at @KoinKing1 or connect with me on linkedin.