ByCoinGape
Bitget:– As exchanges evolve beyond spot and futures trading, Seychelles-based crypto exchange Bitget is rapidly advancing its Universal Exchange vision.
Similar to Coinbase’s own expansion into broader financial services, Bitget’s universal model aims to to unify CeFi, DeFi, and TradFi into one easily accessible platform.
To accelerate this global strategy, Bitget has announced the appointment of Ignacio Aguirre Franco as its new Chief Marketing Officer (CMO) to led its global brand and user growth journey.
To power its UEX vision, Bitget has come up with many new products including Onchain payments, AI bot GetAgent, and Stock Futures. This is what Igancio is going to focus – on exchange’s Universal Exchange (UEX) model.
He will lead the brand’s global marketing initiatives, with a focus on expanding user engagement, enhancing product storytelling “in a simple way as Steve Jobs did.”
In his CMO Letter shared with Block of Fame, Ignacio reflected that what initially drew him to Bitcoin and blockchain in 2019 was his “lifelong fascination with technology”.
“We’ve already built a powerhouse for over 120 million people, and my core mission as CMO is to take that to 150 million and beyond, aiming toward the bold goal of reaching the next billion users by 2030”, informed Ignacio.
Interestingly, Bitget’s new CMO Ignacio brings a deep background in digital brand building. He has previously led marketing efforts for firms such as Adobe, Adopt, Endless Talk, Walker Zebra, Banks, and Score Chain, where he served as VP of Growth.
During his time at Adobe, Ignacio served as Head of Marketing for LATAM region, helping companies navigate their digital transformation journeys.
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Bitget’s “Universal Exchange” (UEX) vision aims to let users access crypto, tokenized stocks and RWAs, derivatives, on-chain tools, wallets, and payments – all under one account and seamless interface.
To achieve this, Bitget has introduced multiple on-chain services, expanded TradFi-style products like stock futures and tokenized asset trading. It has also enhanced retail tools such as CopyTrade, Earn, and low-fee programs and built stronger institutional and liquidity partnerships.
This “all-in-one” vision is now a growing industry trend.
Coinbase is adding DEX access and layered financial services to evolve beyond spot trading.
Robinhood has launched Robinhood Social, an in-app social feed to boost engagement and community.
Kraken and Binance are expanding into tokenized stocks and ETFs, letting users trade both equities and crypto on one platform.
Together, these moves reflect a larger shift. Exchanges are transforming into multi-product financial ecosystems that blend Web3 innovation with traditional finance.
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Bitget’s own growth underscores this direction. In Q3 2025, its U.S. stock futures trading volume crossed $200 million, while overall trading averaged $750 billion per month in H1 2025. The exclusive metric of Institutional participation has also surged from 39.4% in January to 72.6% by July.
Now, with Ignacio Aguirre Franco joining as Chief Marketing Officer, Bitget enters a new phase. It is not just in marketing, but in its mission to become a unified financial platform for the next generation of global users.
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