ByCoinGape
Stablecoins are no longer a niche market. The total stablecoin supply has now crossed the $315 billion mark, and USDC alone sits near $75B of market value with $13 billion in 24-hr trading volume.
But are you someone who thinks stablecoins are boring? After all, they’re just programmable money – a bundle of smart contracts and some technical jargon. But what if Wyclef Jean Singer, the Grammy-winning artist behind “Hips Don’t Lie”, rapped about stablecoin adoption?
Would you start paying attention? Maybe even start using one? Chances are, yes — and that’s exactly the kind of cultural bridge Circle is building.
In a smart, strategic move, Circle has teamed up with Wyclef Jean to make stablecoins not just a financial tool, but a global cultural story.
This, the press release, says is “a role designed to fuse music, storytelling and on-the-ground reporting with Circle’s push to make USDC a mainstream payment tool across emerging markets.”
The partnership – unveiled at Money20/20 a- frames Wyclef not as a paid endorser but as a co-creator. Wyclef will help produce immersive content and community activations that spotlight real-world use cases for USDC, from near-instant cross-border payments to dollar-denominated savings and microbusiness growth.
The company plans a global roll-out of content and activations in 2026.
Circle’s Business Officer Kash Razagghi said, “With more countries accepting and regulations progressing, there is importance of limelighting by the storytelling of the practical use cases that is changing lives of people.” Well this is evident.
According to the World Bank, 1.4 billion adults globally remain unbanked, mostly in emerging markets across Africa, Latin America, and Southeast Asia. However, a 2024 report by Circle and Visa estimated that over 400 million people in these regions now use stablecoin wallets or USDC rails for remittances, savings, or payments — many for the first time accessing a digital dollar.
A couple days after my birthday! Best birthday gift ever!! Besides the guitar my daughter got me 😍 https://t.co/xRlsRGcKmS
— Wyclef Jean (@wyclef) October 29, 2025
In an interview, Wyclef leans into the personal, describing why decided to partner with one of the largest USDC issuer, Circle. “Growing up in a rural Haitian village, he talks about seeing how slow, costly remittances shape lives and says projects like this let him “relive my Barbie Express days in a different form with USDC.”
Interesingly, Wyclef Jean’s connection with blockchain technology goes back several years – long before this new role as Global Culture Advisor of Circle.
In 2018, he made headlines in the music-tech world when he tokenized one of his songs, “What Happened to Love,” allowing fans to purchase fractional royalty shares and earn from its future streaming and licensing revenues.
Further in 2025, Wyclef took a leadership role in the Web3 music startup OpenWav, serving as its Chief Music Officer. He frames blockchain and stablecoin “as a cultural route to economic literacy and generational wealth for people currently shut out of mainstream financial tools.”
Also Read: Who Generates the Bulk of Crypto’s $20B in Revenue?
The moves comes as USDC is gaining on or even surpassing Tether USD (USDT) in on-chain usage and market standing. USDC’s market cap has surged about 72% this year, reaching roughly $74 billion, while USDT has grown around 32%.
The company has also launched the public testnet for its new blockchain network, Arc, described as an “Economic Operating System”.
In parallel, it is also hustling for a U.S. national trust bank charter (through the U.S. Office of the Comptroller of the Currency) which would allow it to act as a regulated custodian of tokenized assets.
Also Read: Telegram Enters the Tokenized Equity Race
Sneha Agrawal 
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