ByCoinGape
Strive CEO:- A video from the Day 2 of Bitcoin 2025 Conference in Las Vegas is circling across the social media today. In the video, Strive CEO Matt Cole is seen making round the way call to the Big tech giant Meta CEO Mark Zuckerberg urging him to adopt Bitcoin in the balance sheet.
Strive is the newly formed Vivek Ramaswamy-led company following intensive Bitcoin treasury strategy since its merger with Asset. It has recently raised $700 million to purchase an estimated amount of 10,000 to 11,000 Bitcoins.
Now, in an attempt to advocate for other companies to adopt similar strategy, Strive CEO Cole is urging Meta CEO Zuckerberg to adopt Bitcoin calling it “good for corporations”.
During the call, Strive CEO explains that macroeconomic concerns, such as increasing global debt and currency devaluation are the key reasons for corporations to reevaluate their cash reserve strategies.
Cole pointed out that the rising M2 money supply contributes to the erosion of the dollar’s purchasing power. This makes traditional cash holdings less attractive.
He also draw parallels between Meta’s innovative AI ventures and Bitcoin’s disruptive potential.
Cole remarked, “Meta has been a leader in preparing for our AI future. You took the bold step of changing your name from Facebook to Meta, and I applaud you for that.” He suggested that adopting Bitcoin would align with Meta’s forward-thinking ethos and commitment to technological advancement.
Strive CEO Cole also compared the ongoing era of Artificial Intelligence to the internet era. He predicts that over 50% of the companies will be replaced by the new entrants in S&P 500 similar to the way it happened during the Internet era in a span of 30 years. Thus, due to “AI disruption”, it has become more important for companies to reconsider their current strategies.
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Interestingly, Meta and Bitcoin are not strangers at par. Meta already supports digital wallets and tokenized assets via Meta Mask integrations in its virtual ecosystem – Metaverse. Few years back, the tech giant experimented with stablecoin launch called Diem Project. However, it ended up selling it to Silvergate Capital amid severe regulatory scrutiny.
This month, a CoinGape report further revealead that Meta is exploring stablecoin based payment support to its platforms. Though there have not been officially annoucement yet, there are expectations of it in near future.
If Meta abides by Strive CEO Cole’s call and chooses to adopt Bitcoin, it would join a growing list of tech companies entering the crypto space. This includes outspoken crypto proponent Elon Musk and his company Tesla, which currently holds Bitcoin valued at around $218 million.
Strive CEO Cole’s proposal has reignited broader conversations around corporate cryptocurrency strategies. Meta has not formally responded to it yet.
Michael Saylor and other Bitcoin advocates have also long urged major corporations to consider adding Bitcoin to their balance sheets. These names include Apple, Alphabet, Amazon, and Microsoft.
Thus, as speculation rises, markets and analysts alike will be closely watching how Silicon Valley giants like Meta respond to these evolving demands.
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