Metaplanet:- In a calculated and smart brand strategy, leading Bitcoin treasury company, Metaplanet, has entered the merchandise market.
Announced on Tuesday, the company in collaboration with Bitcoin Magazine of Japan has launched its first official online store named “PlanetGear.” With this, the holder of $17,594 Bitcoin aims to bring products that embody the digital asset’s philosophy and culture into modern lifestyle designs.
After its hospitality business, this marks the firm’s third major segment apart from being the leading Bitcoin-centric holding company.
PlanetGear is a brand strategy move aimed at bridging the digital and physical worlds. By making Bitcoin cool and wearable, it can end up turning Metaplanet into more than just a company but a cultural symbol.
Set to go online on August 6, the store is set to feature Apparel, accessories, books, limited-edition novelty items among other products. It will have a curated range of apparel and accessories – from graphic tees and hoodies to enamel pins and branded tote bags. Aligning with the ethos, each piece will be designed to celebrate Bitcoin culture and digital asset industry.
With this, the company aims to translate abstract digital-native values into tangible, lifestyle-oriented products. This will allow its brand to exist outside of financial channels.
PlanetGear will also give the Metaplanet community a new way to show their support and express identity through style. It’s a form of grassroots marketing – when someone wears Metaplanet merch, they become a walking conversation starter and brand ambassador.
Online Store Launch Slated for Tomorrow
While Metaplanet operates primarily in Bitcoin-focused investment and finance, PlanetGear can also offer a new commercial avenue. It can help the company generate revenue outside of its Bitcoin holdings, an especially smart move during market volatility.
This is just the started move. According to its press rele, it said that “we plan to expand into event-linked product releases and further
collaborations, in line with our mission to create long-term corporate value centered around Bitcoin.”
The move by Metaplanet follows other web3 brands seeking real world adoption and recognition. For example, Pudgy Penguins has expanded beyond NFTs into physical merchandise that includes toys and apparel. After its 2021 launch, the CEO Netz lead team has been turning the avatar project into a full-blown consumer brand.
Another example is from NFT player, CryptoPunks. Following Yuga Labs’s acquisition of the IP, it allows holders to license their Punk artwork for limited “Hndsm” apparel drops. It also allows luxury jeweler Tiffany & Co. released “NFTiff” pendants tied to specific Punk IDs.
Uniswap Labs also runs shop.uniswap.org, including a high-profile KidSuper × Uniswap collab. It sells physical wallet, unicorn tees, pink hats and periodic limited-edition drops for the community.
For an industry that is still tackling regulatory and reliability nets, branded merchandise is indeed becoming a good marketing strategy. As the physical extension of the brand experience, it creates something that is visible, shareable, and emotionally resonant.
Why trust CoinGape: CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights to our readers. Our journalists and analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.
Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.
Ad Disclosure: This site may feature sponsored content and affiliate links. All advertisements are clearly labeled, and ad partners have no influence over our editorial content.
Share
About Author
With over four years of experience in covering and tracking the financial markets, Sneha Agrawal is a dedicated Crypto Journalist and Editor with passion for researching and writing the crypto pieces. She is currently leading the Block of Fame, here at CoinGape. She likes to keep track of political, legal and financial happenings all around the world - without which she deems her day incomplete. Apart from her Journalistic endeavours, she is a solo traveler, museum goer, and a keen reader of books.
CoinGape is a burgeoning blockchain and crypto media company. It was recently awarded as the Best Crypto Media Company 2024 at Global Blockchain Show, Dubai. Our goal is to keep industry professionals up to date on the most recent news and developments. We are a team of experts who take great pride in offering unbiased and well researched information to help our readers make informed decisions. Read our Editorial Policy
Share