Tether CEO Paolo Ardoino Flags Concerns And Disagreements With Juventus Team

As sports sponsorship by crypto brands continue to rise, Tether CEO Paolo Ardoino flags concerns and frustrations with Juventus. Read more

Published by

Sneha Agrawal

June 2, 2025

Partnership Tether CEO Paolo Ardoino Flags Concerns And Disagreements With Juventus Team

Paolo Ardoino:- Tether, the USDT stablecoin issuer bought its 8.6% stake and ownership in Italian Football club, Juventus last year. However, in a recent X post, Tether CEO Paolo Ardoino has raised concerns and disagreements with the management team of the club.

Juventus has been facing mounting criticism from fans with few alleging that there is a perceived erosison of the club’s identity. The club also faces challenges due to injuries, potential player departures, and the need for improved management.

Concerns Flagged by Tether CEO Paolo Ardaino

Financial concerns have also been at the forefront of fan criticism. For years, it has been raising millions of Euros from its shareholders to fund its expenses.

Despite this, it has been running at a net loss for five consecutive fiscal years – from 2019–20 season to 2023–24 fiscal year with €199.2 million loss. While there are signs of recovery in 2024–25, the full-year profit remains uncertain.

Paolo noted that “Tether is eager to contribute to the growth and future of the team. But to date, the club hasn’t even allowed Tether to participate in the capital increase announced a month ago.”

In April 2025, Tether raised its ownership in Juventus to over 10%. This ended up granting the stablecoin issuer a 6.18 percentage of the voting rights. However, according to Paolo, when the club announced a new equity round worth between €15 million and €110 million, Tether was not invited to participate.

Tether CEO Paolo Ardaino criticised and called it “truly a shame to sideline willing partners who could invest significantly to help make Juventus Great Again.”

Juventus has been trying to revive amid all the criticism and struggles. It is actively seeking to strengthen its squad ahead of the 2025–26 season. On Sunday, it appointed experienced executive Damien Comolli as its General Manager. Further, according to Paul, if the club pays heed to these concerns, perhaps it could augur well for the club.

Sono felice e onorato di entrare a fare parte di una Società unica, per storia, identità e prospettive. Metterò a disposizione di @juventusfc la mia esperienza fin dal primo giorno con l’obiettivo di essere vincenti come deve essere la Juventus e come meritano i nostri tifosi.

I…

— Damien Comolli (@DamienJComolli) June 1, 2025

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Rising Sponsorship of Sports by Crypto Brands

It is interesting to note that Tether CEO Paolo Ardaino’s disagreements with the sports club surface at a crucial time.

According to the Marketplace report shared with BrandTalk by SportsQuake, there is 20% increase year-on-year in such sponsorships by crypto companies. Currently, leading crypto exchanges’ sports expenditure stands at $565 million in total value with crypto.com leading.

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Report also shares that football remains the most popular sport for crypto companies looking to spend. Thus, Paolo Ardaino’s concerns highlight the proportional increase in disagreements between the two industries. It is also evident from the recent instance where FIFA ditched Algorand to develop its own blockchain.

Only sponsoring and owning stakes won’t work. For crypto and sports to bridge, mutual rederessal mechanisms must be designed.

Also Read: Tether CEO Teases Tether AI

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About Author

With over four years of experience in covering and tracking the financial markets, Sneha Agrawal is a dedicated Crypto Journalist and Editor with passion for researching and writing the crypto pieces. She is currently leading the Brandtalk section, here at CoinGape. She likes to keep track of political, legal and financial happenings all around the world - without which she deems her day incomplete. Apart from her Journalistic endeavours, she is a solo traveler, museum goer, and a keen reader of books.