Description: We are currently recruiting for a SEO/Content Analyst. Candidates with experience in content plus SEO will be preferred.
Responsibilities:
- Build, plan and implement traffic acquisition strategy.
- Responsible for overall organic traffic growth of the website through Google Search, Google News, Discover etc.
- Performing competitive analysis to identify missing opportunities & drive growth.
- Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.
- Perform SEO research and identifying effective content and keywords for driving organic traffic.
- Site Speed & Core Web Vitals: Work with the development team to ensure best practices are properly implemented on newly developed code. Ensure that our website pages meet with the new Core Web Vitals guidelines.
- Analyze ad Coordinate with Engineering team to implement Technical SEO changes.
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Candidate should know how to strategize over content.
- Understanding & Implementation of various Media Specific SEO techniques like News SEO, Video Sitemaps & Various types of content schema.
- Prepare weekly/monthly reports related to the performance of the website, technical issues, and more.
- Conduct a market research to identify the need of online marketing campaigns. Keep himself/herself up to date with ongoing trends.
What we are looking for:
- At least 2 – 5 years experience in SEO (Experience in the News/Media Industry are preferred).
- Should have experience in handling large websites with min. 2M+ Traffic.
- Knowledge of Cryptocurrency and Blockchain domain is must.
- Strong with numbers and using Analytics & research tools like: Google analytics, Google Search console, ahref, Semrush and other leading marketing software tools.
- Understanding of search engine algorithms and ranking methods.
NOTE: Preference will be given to candidates who have experience in optimizing the site for Google Top Stories, Google News & Google Discover
