On June 03, 2019, Google rolled out a new update to its algorithm which eventually affected many websites that pushing out content regularly on its website. Although many media websites, more specifically, finance and healthcare opened up their contempt to Google’s latest effort, on the other hand, CCN which is one of the oldest crypto media announced its shut down effort a week later.
Truth or Marketing Stunt?
The announcement entitled ‘CCN is Shutting Down after Google’s June 2019 Core Update’ – which was such a lengthy post seems just a marketing stunt for few members of the crypto community. This is because, CCN on June 12, 2019, broke out yet another announcement which is a completely opposite side of its earlier one, that was made on June 10, 2019.
Nevertheless, CCN on Wednesday, June 12 published a new post, entitling ‘CCN Markets is Rising From the Dead’ which wasn’t well-received by market leaders and crypto community. The article notes that;
Whether or not the Google June 2019 Core Update is to blame, we are fixing it. We’re receiving help from multiple SEO teams to understand what has transpired, CCN article reads. There’s still a good chance that this won’t correct our visibility on Google overnight, but I’m hopeful we are on the right path to figuring it out.
Google’s SEO is absolutely bothering many websites, however, CCN’s effort presenting its declining graph of audience rate along with including the low performance of other major media including Coindesk and Cointelegraph turned out to be a topic of concern on June 10 and June 11. This, in turn, resulted as a news topic for many crypto media including Coindesk which has also updated an article on CCN’s announcement very quickly. In fact, Coindesk’s article ‘CCN Shuts Down After Major Google Search Update’ stressed other crypto-related news sites and they followed the suit.
However, what seems to be more stressing is just a marketing stunt according to Larry Cermak.
Two days ago – Google killed us, it’s all their fault
Now – Never mind, we fixed it.Great stunt guys!
— Larry Cermak (@lawmaster) June 12, 2019
Consequently, the crypto community on Twitter shouting out adding
’This is the saddest publicity stunt I have seen in years!, journalistic FUD and so on.
Besides that, Peter McCormack who is a Mommy Blogger and one of the renowned crypto influencer, says that;
I suspect the closure of CCN is more than just down to a change in the Google algorithm. If the rollout was June 3rd and the decision was a week later, I assume they had bigger problems.
— Peter McCormack (@PeterMcCormack) June 10, 2019
But, it Worked for CCN
On a similar concern, Mr. Sunil Sharma whose name counts among the top 50 Tech leader states;
Dear @CCNMarkets, Stop demonizing @Google and stop playing stunts!
Being a market leader comes with its own responsibilities, don’t ruin the market for other publishers by making a joke of crypto community. https://t.co/y06xErwtp3@MatiGreenspan @APompliano @PeterMcCormack
— Sunil Sharma (@sharmasunil8114) June 12, 2019
This has gotten the attention of Mati Greenspan, eToro’s senior market analyst who shared a quite different view. According to him, so-called ‘Marketing stunt worked for CCN’ – as in a very short period of time, CCN’s shut down news got spread as the hottest bulletin.
I like a good bit of drama. Anyway, it seems to have worked.
— Mati Greenspan (@MatiGreenspan) June 12, 2019
So readers, what’s your view on CCN’s latest update of ‘We Are Back’? Do you also think CCN tried marketing stunt or a journalistic FUD? Do let us know in the comment below.
