PR: Cryptopia Welcomes Former Microsoft CMO Amidst Massive Growth

PR: Cryptopia Welcomes Former Microsoft CMO Amidst Massive Growth

Australians continue to be part of the cryptocurrency boom, and Cryptopia, the exchange based in New Zealand, is with them on this trend. Cryptopia is known for offering the largest range of cryptocurrencies in the world, and it has experienced expansive growth in the last year. Most recently, this came via the appointment of a former Microsoft executive as the Sales and Marketing Director.

Welcoming Raj Wadhera

Recently, Cryptopia announced that its new director of Sales and Marketing will be Raj Wadhera. Those in the world of technology are familiar with Wadhera for his key executive roles in big-name companies like Optus, Telstra, and Microsoft. Wadhera is well-positioned to help guide Cryptopia through its current growth. He began with Singtel Optus and Telstra, where he spent ten years performing functions related to sales, marketing, and products. From there, he worked with Vodafone, first in New Zealand as Head of Business and then in the UK as the Head of Convergence. His most recent role before joining Cryptopia was as CMO at Microsoft. For Wadhera, working with Cryptopia was a logical step, as he is motivated by challenges and wants to help Cryptopia become
the global leader of the space.

Other Signs of Growth

The timing of Wadhera’s appointment is perfect, as Cryptopia is currently experiencing plenty of growth courtesy of the crypto boom. In fact, Cryptopia released some company statistics at the time of the announcement regarding Wadhera to show just how timely his addition to the team is. Included in its report, Cryptopia cited a study which indicates that while 5 percent of Australians owned crypto coins in January, this figure has increased to 13.5 percent today. That growth in crypto interest in Australia has apparently correlated to growth for Cryptopia as well. The headcount of those working for Cryptopia grew 389 percent in the past year, with the company now having 90 employees. Just since December, Cryptopia also experienced a 116 percent growth in its user base.

Get to Know Cryptopia

Cryptopia began in 2014 when Adam Clark and Rob Dawson wanted to create an exchange with fast response times, premium support, high security, and early access to innovative coins. Cryptopia also prioritizes that new coins listed must pass strict legal, technical, and ethical requirements. According to Alan Booth, the Cryptopia CEO, the addition of Wadhera to the team comes at a pivotal time due to the business growth that the exchange is currently experiencing.

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