The Dow Jones Media Group has partnered with the Brave software to test blockchain-based payment technology and to offer premium content to its limited users. MarketWatch and Barron’s of Dow Jone Media Group will be the verified publishers of Brave’s native BAT token.
Offering premium content & testing the blockchain technology
Private Ad-blocker web browser, Brave has joined hands with Dow Jones Media Group in order to test the Brave platform and its token BAT (Basic Attention Token). In an official announcement by BAT, it has been said that both the organizations will be experimenting with the blockchain technology in digital publishing sphere.
The SVP of Barron’s, Daniel Bernard, said:
“Our partnership with Brave is an exciting and innovative step for Dow Jones Media Group. As global digital publishers, we believe it is important to continually explore new and emerging technologies that can be used to build quality customer experiences.”
Under this agreement, Brave will be providing its limited users access to the premium content from these media sources. Users will be served on a first-come, first-serve basis who have downloaded the Brave browser.
After surpassing 2M users, MarketWatch & Barron’s become verified publishers
The collaboration will be testing for innovative solutions in information and news space while delivering the content through Brave platform. Moreover, “Under the partnership agreement, Barron’s and MarketWatch will become verified publishers on the Basic Attention Token (BAT) platform.”
“We’re thrilled to be partnering with Dow Jones Media Group to provide Brave users with premium content via Brave and the Basic Attention Token. Our new model reconnects users and publishers without compromising privacy. We look forward to our users enjoying Barron’s and MarketWatch premium newsletters.”
The Brave browser and BAT token basically work together to offer an alternative revenue model for advertisers and digital publishers. The aim is to generate revenue for publishers and reduce the fraud from advertising views generated by bot while giving consumers a chance to be paid for viewing the ads in BAT tokens.
After having a highly successful ICO last year, Brave has achieved quite a lot contrary to many beliefs about ad-blockers. Just a few days ago, Brave browser surpassed 2 million monthly active users. Recently, it also announced the plan to launch a referral program where BAT would be rewarded to the creators who will convince their fans to switch their browser.
After Washington Post’s announcement to accept BAT in March, this partnership is certainly a big step for Brave. Though this collaboration involves the Dow Jones Media Group with an emphasis on experiment, the Group does notes that Brave’s mission for an effective advertising solution reverberates with them.
Brave’s Native token BAT is currently at $0.371367 USD with a rise of 31.19 percent. Looks like, the partnership has already triggered a price growth for BAT token.
Do you think the Dow Jones Media Group partnership will help in boosting the BAT token prices to $1?
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I am an associate content producer for the news section of Coingape. I have previously worked as a freelancer for numerous sites and have covered a dynamic range of topics from sports, finance to economics and politics.