Emurgo’s Partnership With Korean Trade Associations To Boost ADA Adoption

By Supriya Saxena
Published August 23, 2019 Updated August 23, 2019
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Emurgo’s Partnership With Korean Trade Associations To Boost ADA Adoption

By Supriya Saxena
Published August 23, 2019 Updated August 23, 2019

Per a recent announcement, Emurgo, Cardano’s official commercial and venture arm has recently signed a memorandum of understanding with the Korea Blockchain Contents Association (KBCCA) and the Korea Mobile Game Association (KMGA), both of which are approved by the South Korean Ministry of Science and ICT. KBCCA & KMGA both have a clientele consisting of local enterprises.

The partnership will help the companies develop Cardano’s blockchain-based solutions. Furthermore, Emurgo seeks to integrate Cardano into the digital content a mobile gaming industries.

From the CEO’s Desk

Ken Kodama, the CEO of Emurgo, said,

“EMURGO is pleased to collaborate with KBCCA & KMGA to foster the continued development of blockchain-based content & mobile gaming industries. With digital content & mobile gaming rising in popularity year after year, there is a huge untapped potential to implement blockchain-based solutions into these lucrative industries,”

Highest Smartphone Penetration Rate

As per studies, South Korea has the highest smartphone penetration rate in the world. Interestingly, 9 out of 10 South Koreans own a smartphone. Moreover, South Korean consumers are increasingly using online content platforms for media consumption. Further, this is catalyzed by the high smartphone penetration rate and content-rich platforms. Reportedly, Korean adult consumers spend more than half of their time on these digital content platforms.

Thus, the tech-savvy atmosphere in South Korea makes up for the perfect foundation to implement Cardano’s third-generation blockchain-based solutions into leading game development and content creation enterprises.


EMURGO is headquartered in Singapore, with a presence in Japan, the USA, India, and Indonesia. The firm works in close collaboration with IOHK and The Cardano Foundation to grow Cardano’s ecosystem globally, and promote its adoption.

ADA Price


Cardano’s native cryptocurrency, ADA has seen a jump of 5.14% in its price in the past 24 hours and is trading at $0.05 at press time.


The presented content may include the personal opinion of the author and is subject to market condition. Do your market research before investing in cryptocurrencies. The author or the publication does not hold any responsibility for your personal financial loss.
About Author
Supriya Saxena
216 Articles
Coming from a physics background the unpredictability and intrigue of the cryptoverse attracted me to take a dive in this field. I am all eyes and ears for the latest trends in blockchain and crypto sphere. Whenever I am not writing or researching, I love to read sci-fi novels, play basketball and watch action movies. I strongly believe that blockchain and cryptocurrency will bring lasting transformations in people’s lives in the years to come. You can reach out to me at supriya [at] coingape.com.

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