Flickto takes the YCombinator Approach to Media with Innovative Funding Mechanism

The power of entertainment often goes unrecognised in its abilities to influence us as human beings. In addition, to this we fail to recognise the alternative perspective it provides. Media also has the ability to bring us together as a human species, its essence of storytelling beats heavily through our beings and captivates us in awe inspiring moments. 

Since their inception in November 2021, Flickto has aimed to alleviate the monotonous storylines and biassed narratives prevalent in mainstream media, by celebrating the true positive powers it holds. Flicktos business model utilises the innovative technological protocols provided by Cardano’s blockchain network. The Cardano blockchain network uses what is known as a ISO model, which allows participants the opportunity to accrue interest rewards in the form of cryptocurrency. 

Flickto aims to make use of the premise of this model by attracting delegates to place their $ADA to a ‘stake pool’  that is overlooked by their developers. This allows them to use funds to invest in viable media projects in a decentralised manner, effectively negating high barriers to entry that many independent content creators often face. Since the rise of blockchain, and subsequently DeFi many have looked towards the future for the next ground-breaking industry innovation. Flickto seems to have made that discovery, with what they call DeMe – Decentralised Media. 

DeMe is a term Flickto use to describe Decentralised Media, or in their words ‘using the power of open source methodologies to disseminate content that is inclusive of a diversity of human storytelling, subsequently eradicating underlying divisions that are prevalent in today’s media, and handing the essence of power back to consumers. ‘

Not only is Flickto determined to become a powerhouse by advocating the diversity of inclusion of underrepresented cultures and individuals, they’re also acting as an incubation hub for budding entrepreneurs. Being a start-up in the accelerated industry of cryptocurrency is unfathomable to say the least, however they have been able to position themselves as the leaders. 

Flickto aims to take Y-Combinator’s approach to incubating budding entrepreneurs and content creators of today’s society. YCombinator was launched in 2005, as a startup accelerator/incubator. This socially innovative model was aimed at assisting founders of startups how to be confident in the realm of entrepreneurship. Their motto is ‘Make something people want.’ This speaks volumes. It teaches founders how they can market their product, refine their business model, achieve product market fit whilst building the skills and accolades of the founder simultaneously. Their approach helps to build valuable networks whilst creating long-lasting relationships. 

Flickto combines the power of decentralisation and incubation to form the first of its kind, Decentralised Media Incubator functioning on top of the Cardano network. With strong expertise in technology, media business and consultancy. Flickto aims to guide creators through their new journey. Unlike normal business ‘accelerators’ they aim to continuously nurture those who successfully pass through their ranks for years to come, offering guidance and support for essentially a lifetime. Their tagline is ‘make media people want to consume’ and to nurture the media franchises of the future. 

Flickto wants to fundamentally level the playing field offering smaller content creators ample opportunity to create and distribute content. This approach to such an important part of society was long overdue. Now it’s time for Flickto to reconnect us as one. 

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