For all the headlines regarding Millennials, there has been little news coverage on Generation Z. Perhaps it’s because there is no good hook for Gen Z yet. But nonetheless, Generation Z (born sometime between the mid-1990s to mid-2000s) is coming of age and is beginning to enter the job market.
According to the Public Relations Society of America (PRSA), members of Generation Z are independent and driven. After seeing their parents and older siblings struggle in the workforce, many Gen Z Americans have a strong entrepreneurial desire. And while Millennials are often referred to as “digital natives”, members of Gen Z were born into the internet and social media. This gives them a unique outlook on both life and industry.
As Gen Z-ers break into the workforce, many might look to e-commerce; especially as brick-and-mortar retail is on the decline and e-stores are on the rise. Below is a quick guide regarding how Gen Z can make it big in e-commerce.
Leveraging Free E-commerce Store Software
Back in the day, building an e-commerce site was a bit of a hassle. Entrepreneurs had to spend lots of time designing their sites, setting up payment processing, and routing out broken code. Either that or they paid someone else to do it for them, which was time-consuming and expensive.
Fortunately, those days are behind us. Generation Z can create a free e-commerce store through Shopify or one of the many e-commerce platforms in less than an hour. This includes customizable themes, payment processing, business tools, order tracking, and more.
Leveraging free e-commerce software is an easy way to jump into the market; especially for Gen Z-ers who are well acquainted with digital solutions and web-based commerce—but light on capital.
Finding Merchandise to Sell for a Reasonable Profit
Since Generation Z hasn’t spent much time in the job market, they’ll have little cash on hand to start a business. That’s okay. E-commerce is an industry where you can earn a lot without spending a lot. Drop shipping is a perfect example of this.
Drop shipping is the process of selling goods from a manufacturer directly to a consumer without the need to handle the products. This is a great opportunity for Gen Z-ers who don’t have the resources to store merchandise. With drop shipping, you can sell virtually anything from your own e-store without a lot of fuss and trouble.
Selling DIY Goods
On the other hand, some young entrepreneurs might feel too removed from the process with drop shipping. Luckily, there are other avenues, such as selling homemade goods.
As stated above, members of Generation Z are independent and driven. If they have the talent and resources to create jewelry, clothing, toys, accessories, cosmetics, candles, knick-knacks, or what-have-you, they’ll do it themselves!
If you are thinking of going the DIY-route, take a moment to consider what you want to sell and to whom you will sell it. This will make promoting it to would-be customers easier.
Promoting One’s E-commerce Store via Social Media & Videos
This next tip is something Generation Z does every day – promote themselves on social media.
Social media provides an inexpensive – and in many cases totally free – avenue to marketing and advertising. For example, a proprietor selling homemade jewelry can tap into interested buyers by posting images of their merchandise on Instagram and Facebook. Similarly, young e-commerce entrepreneurs selling cosmetics can grow a substantial audience by posting makeup tutorials on YouTube.
While social media is something about which older generations have had to educate themselves, it’s second nature to Millennials and “first nature” to members of Generation Z.
All in all, ambitious Gen Z-ers can build an e-commerce site, find or create products, and promote those products on the cheap, all while turning a decent profit. Given sufficient effort, members of Generation Z can fashion a lucrative career.