Mercedes Taps NFT Creators In Celebration of G-Class Series

By Mayowa Adebajo
January 18, 2022 Updated January 18, 2022
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Mercedes to launch G-class series-based NFT collection

Auto manufacturer Mercedes has called for the services of about 5 artists from the NFT industry, even as the brand looks to create a Mercedes-Benz NFT collection that would be based on the G-class vehicle line. The announcement was made via a tweet by the official handle of the luxury automaker.

Mercedes To Create Its Own NFT Collection

According to Mercedes, each of the five artists has been saddled with the task of creating unique designs inspired by the G-Class vehicle line. However, owing to the fact that these artists come from different areas of art, it is expected that they would interpret the G-class differently.

Interestingly, the carmaker chose artists from areas including fashion, architecture, music, real estate, and even graphic design. As it turns out, artists selected by Mercedes include Roger Kilimanjaro, Anthony Authie, Charlotte Taylor, German-based Antoni Tudisco, and Baugasm.

Meanwhile, Mercedes alongside Nifty Gateway will launch the NFTs on January 23.

NFTs Making Its Way Into Every Major Brand?

It is important to note that Mercedes is not the first major brand to delve into the world of NFTs. In fact, it may well seem like so far, every single industry has caught the ‘craze’ of these digital arts.

Recall June 2021, when McLaren revealed its plans of using NFTs to create unique and rare versions of its legendary F1 automobiles. Barely a month after that, Coca-Cola also launched a unique NFT initiative in order to raise money for Special Olympics International.

Now, while this is Mercedes’ first foray into NFTs, this is not the first time the automaker is getting involved with blockchain technology. The luxury carmaker had partnered with blockchain startup Circulor at a time. This was in its bid to test and make certain that throughout the supply chain, all cobalt emissions are tracked.

Mayowa Adebajo is a fintech enthusiast with a decade-long experience writing news stories and creating content generally. When he's not writing, he's either talking politics or discussing sports.
The presented content may include the personal opinion of the author and is subject to market condition. Do your market research before investing in cryptocurrencies. The author or the publication does not hold any responsibility for your personal financial loss.

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