In this interview, BingX Chief Product Officer Vivien Li explains how the exchange differentiates itself in a crowded crypto market by focusing on transparency, reliability, and user-first product design.
She outlines BingX’s core offerings, including spot and derivatives trading, copy trading, and wealth management, and highlights features such as price protection, trading bots, and tiered asset security.
Li also discusses BingX’s global expansion strategy, multilingual support, and partnerships across sports and crypto-native firms. Looking ahead, she emphasizes BingX’s focus on high-quality asset listings, improved liquidity, and new product launches aimed at making crypto more accessible while protecting users during volatile market conditions.
