Sunny Lu, VeChain’s CEO, recounts his 11+ year journey in crypto – from Bitcoin mining in 2012 to founding VeChain in 2015.
With an early focus on enterprise traceability and later a strategic shift to sustainability, he explains VeChain’s 2021 pivot and the launch of v.com, a marketplace that incentivizes everyday eco-friendly actions by rewarding users in crypto.
Lu stresses accessibility: apps like MSHA let users earn rewards by photographing recyclable items using social logins, and EV Earn links Tesla accounts to reward charging, removing the need for wallets or crypto knowledge.
Drawing on experience at Louis Vuitton, he describes how blockchain improves product tracking across supply chains. Discussing market cycles, he says a boom is approaching and emphasizes that real-world applications will drive the next phase of growth.
The main challenge for VeChain now is proving the narrative through user growth, scaling adoption, and demonstrating tangible sustainability impact. He urges patience and focus on applications.
