A blockchain-based advertising solution, SaTT has announced in grand style the completion of its token sales as the project set yet another impressive record in the blockchain fundraising terrain. SaTT has hit its soft cap after raising a staggering $1 million within 48 hours in the last round of its ICO.
The digital advertising industry will be getting a full taste of blockchain capabilities as SaTT comes on stage with its innovative blockchain-based advertising product, the SaTT advertising solution. Just like every other industry that has enjoyed increased adoption of blockchain technology, the advertising industry won’t be left behind in the race to decentralization.
Before This Time, ICO Success Could Be Best Imagined Than Realized
SaTT ICO gives a perfect narrative that success could be achieved irrespective of the surrounding circumstances. SaTT ICO came live in the middle of an intense bear market in 2018, at the time when blockchain fundraising has gone south. However, SaTT doggedness was evident amid all these unfavorable factors.
During this period, ICOBench, a popular blockchain startup data aggregator, recorded SaTT ICO as a top tier project out of over 5000 projects at that time. Since the start of the token sales, the subscription has remained open, allowing investors to partake in the offering.
The last stage of the fundraising which opened again a few days ago was welcomed by an overwhelming interest, leading to over $1 million being raised in just 48hours. Obviously, the available slot was oversubscribed. It would have unarguably been more than a blockbuster if the sales period was extended.
CEO and founder of SaTT had expressed his excitement regarding the just-completed milestone:
“We are proud of the support of our community, who, despite the difficulties of the market, saw in the team the potential to realize the first cryptographic solution for functional advertising,”
As SaTT’s token sales come to an end in a remarkable note, the company has announced its intention to list its native token, cryptocurrency SaTT on external exchanges the 24th of September, which is just a few hours away at press time. The almost-concluded token sales is a big step in this direction.
Since the 2017 ICO rush, fundraising blockchain projects have been a total nightmare for most startups as those who cannot afford an Initial Exchange Offering (IEO) have been left in the dark trying to raise few thousand dollars after a couple of months of token sales.
The SaTT story clearly shows that the ICO fundraising model isn’t dead, rather investors are becoming more discerning in investing funds in projects with cutting-edge innovative technology, promising future, and viable use cases. This narrative best describes the products SaTT is delivering in the advertising marketplace. Thanks to the quality of the team handling the project.
Find Out About SaTT
The project was supported by the renowned Investor Richard Wang, partner at Draper Dragon Digital fund for the investment side; The young but already famous marketing agency Markchain and its founder Quentin Herbrecht as an advisor for the PR & Marketing and Eric Alexandre, founder of Jetcoin for the strategy part.
SaTT is a blockchain-based advertising solution developed by Atayen inc. The American based company co-founded by Gauthier Bros and Stephanie Clement is specialized in developing enterprise applications for business pages on Facebook and other social networks since 2008. With their numerous facebook applications, they already count many prestigious customers such as Coca-Cola, Netflix, Skype or Starbucks.
The advertising solution developed by Atayen inc. is positioned to totally revamp the advertising industry. The SaTT platform enables social media users to become an influencer for business brands and in turn be able to monetize their publications via YouTube, Facebook, Twitter, and Instagram.
Influencers on the SaTT platform makes recommendations or a publication that is duly monetized and rewarded based on the level of engagement it generates (number of views, shares, likes, comments of the publication). As a rule of thumb, SaTT adopts a fair compensation system that rewards advertisers (influencers) based on the performance of their publication or engagement.
By adopting the influencer advertising approach, SaTT decouples the biggest advertising roadblock as it concerns a lack of trust for brands. SaTT leverages the notion that people are likely to trust recommendations from close friends and influencers they follow. The SaTT approach is unarguably a win-win approach for both advertisers and publishers.