Microsoft in its latest blog post announced that Starbucks is working together with Microsoft for a new project with the implementation of emerging technologies including Blockchain for tracing coffee.
Coffee Tastes Better with Tech
In March last year, Starbucks said its new launch of ‘bean to cup’ on top of blockchain technology and its pilot testing with coffee farmers in Costa Rica, Colombia, and Rwanda. Nevertheless, the latest release of may 06, reveals United States-based coffee chain Starbucks will be leveraging ‘Microsoft Azure Blockchain platform’ for its digital traceability technology. Concerning this, Microsoft CEO Satya Nadella appreciates the collaboration and states that;
“They are coming together to completely take what is that iconic experience that is Starbucks and incorporating digital throughout,”
Per the statement provided by Microsoft, customers can track the production of Starbucks coffee and will help coffee bean farmers to leverage financing opportunities on the backend. Azur Blockchain by Microsoft is a newly launched blockchain-as-a-service (BaaS) on May 02. In addition, Azur blockchain will help businesses build their application on its Cloud-based platform – as such, it presently supports JP Morgan Chase’s Ethereum powered Quorum platform.
Azure blockchain perhaps helps the coffee farmer to know and understand ‘where their bean go after they sell them’. This encourages awareness among farmers as well as to see the impact of the coffee they’re selling. It further mentioned the process of technology as;
Each state change is recorded to a shared, immutable ledger providing all parties a more complete view of their products’ journey.
Following the process, Starbucks senior vice president of Global Coffee & Tea ‘Michelle Burns’, states that;
“While high-quality, handcrafted beverages are so important, it’s the stories, the people, the connections, the humanity behind that coffee that inspires everything we do, he said. This kind of transparency offers customers the chance to see that the coffee they enjoy from us is the result of many people caring deeply.”
What’s your take on Starbucks leveraging blockchain towards their digital coffee tracking platform.? Let us know in the comment below