Always Sunny actor Rob McElhenney is launching a web3 writers room.

June 8, 2022

Popularly known as “Mac” from It's Always Sunny in Philadelphia is launching a web3 writers room with Ethereum NFTs. 

The entertainment tech company will see Rob work alongside emerging creators to develop new characters and story ideas. 

 “Every beloved character throughout TV, movie, and gaming history has been imagined and brought to life through collaboration,” said McElhenney.

100 creators will be chosen from all applicants to join a virtual writer’s room with McElhenney plus TV writer Keyonna Taylor.

Owners of the non-transferrable NFTs will be eligible to receive royalties from any projects that use their co-created IP during the virtual web3 meeting.

The web3 project Adim has raised $5 million in seed funding in a round led by VC firm Andreessen Horowitz.

Serial entrepreneur Richard Rosenblatt alongside Chase Rosenblatt, Melissa Kaspers, and Spencer Marell co-founded Adim.