Amazon Announces Generative AI Plans

Amazon throws its hat into the generative AI ring

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With Amazon Bedrock developers developers can enhance their software with artificial intelligence systems that can generate text.

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These softwares will be similar to the engine behind the popular ChatGPT chatbot powered by Microsoft-backed startup OpenAI.

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The largest provider of cloud infrastructure is entering the AI race to compete with the likes of Google and Microsoft.

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Amazon will offer access to its own first-party language models called Titan, as well as language models from startups AI21 and Google-backed Anthropic.

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The cloud company will also land a model for turning text into images from startup Stability AI to developers.

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One Titan model can generate text for blog posts, emails or other documents. The other can help with search and personalization.

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Amazon Bedrock initiative comes one month after OpenAI announced GPT-4.

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