May 23, 2022
Major french fashion house Balenciaga announced that it will start accepting crypto payments in its US stores.
Several people raised eyebrows about the timing of the fashion house’s announcement as the crypto market is witnessing a bloodbath.
The french fashion house said that they are thinking in long-term about crypto, and fluctuations in currency value are nothing new.
The flagship stores of Balenciaga in the US will start accepting Bitcoin and Ethereum and then will later add other cryptocurrencies.
The LVMH Moët Hennessy Louis Vuitton-owned watch brand also announced that it will start accepting cryptocurrencies.
The Louis Vuitton-owned watch brand now accepts 12 cryptocurrencies including Dogecoin.
Iconic fashion brand Gucci also announced to accept cryptocurrencies this month.