Binance has roped in soccer legend Ronaldo for a multi-year NFT partnership.

June 24, 2022

Binance announced an exclusive, multi-year NFT partnership with Portuguese football legend Cristiano Ronaldo late Thursday.

Through the partnership with Ronaldo, the crypto exchange will create a series of NFT collections for sale on the company's  NFT platform.

The first Ronaldo NFT collection will be launched later this year, according to the announcement.

Binance plans to create a series of NFT collections for sale exclusively on its NFT platform.

“Together we’ll give you the opportunity to own an iconic piece of sports history,” the soccer legend tweeted.

Ronaldo is the most followed personality on Instagram with over 459 million followers.

Earlier, the crypto exchange giant had announced that it will be sponsoring musician The Weeknd’s upcoming world tour.