Super expensive Super Bowl crypto ads fail miserably

Feb 15, 2022

The largest U.S. cryptocurrency exchange is on top after spending tons of money by the crypto sector on Super Bowl advertising.

Cryptocurrency trading platforms were in the news when they appeared for the first time on the star-studded Super Bowl ads. However, the move did not translate into any surge in new app users.

All the prominent Whigs of the sector, Coinbase Global, FTX Trading, and Crypto.com, featured their advertisements during Sunday’s championship game.

However, the exchange and investing platform eToro all saw a fall in U.S. app store downloads over the week before Sunday, according to research firm Apptopia.

Coinbase emerged as the second-highest slot on Apple’s app store ranking of all apps. However, the rank is deduced on least understood factors and analysts believe are based upon usage and velocity of downloads.

According to Adam Blacker, vice president of insights at Apptopia, Coinbase was a clear winner in the sector and came out to become the most recognized brand.

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