Retail brokerage giant Fidelity launches Metaverse in Decenterland.

April 22, 2022

Fidelity Stack was launched at the same time as the brokerage’s Fidelity Metaverse ETF.

The Fidelity Stack in Decenterland is similar to a metropolitan area, with commerce districts, offices and even event spaces.

“We’re trying to make sure we’re staying current for the next generation,” David Dintenfass, chief marketing officer at Fidelity noted.

Fidelity Investment is aiming to attract younger investors with its metaverse launch.

The investment company also launched the Fidelity Metaverse ETF (FMET) and the Fidelity Crypto Industry and Digital Payments ETF (FDIG) this week.

The eight-story building in the metaverse includes a dance floor, rooftop, sky garden, and the users are challenged to learn the basics of ETF investing.

The firm is bringing NFTs and ETFs together in its virtual world.