FIFA files various crypto related trademarks for next world cup.
In a new trademark filing, FIFA showed interest in cryptocurrencies and metaverse.
FIFA’s trademark application includes digital, cryptocurrency exchanges, virtual clothing, sports gear and several other metaverse-related things.
FIFA also filed for virtual stock trading, cryptocurrency processing service for its next world cup in 2026.
Earlier, FIFA partnered with blockchain technology company Algorand.
As per the sponsorship agreement, Algorand will be a FIFA World Cup Qatar 2022™ Regional Supporter in North America and Europe.
Algorand will assist FIFA in further developing its digital assets strategy, while FIFA will provide sponsorship assets including advertising, media exposure and promotional opportunities.
FIFA had announced Crypto.com to be its Official Sponsor of the FIFA World Cup Qatar 2022.