November 27, 2023
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December 13, 2023
Google is revising its crypto ads policy to allow the advertising of "Cryptocurrency Coin Trusts" targeting the U.S.
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The policy change is set to take effect on Jan. 29, permitting Google-certified advertisers to promote eligible crypto coin trusts.
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Google defines these trusts as financial products facilitating the trading of shares in trusts holding significant digital currency pools.
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Advertisers must complete Google's certification process and register voluntarily with the SEC using Form 10-12g.
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The policy applies globally to all Google accounts, with advertisers required to comply with local laws where the products are targeted.
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Violations won't lead to immediate account suspension; a warning will be issued at least seven days before any potential suspension.
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Google allowed U.S. promotions for NFT games and wallets but maintains restrictions on ads for unregulated dApps, ICOs, and DeFi protocols.
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