November 27, 2023

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Google Updates Crypto Ads Policy for January ETFs

December 13, 2023

Policy Update

Google is revising its crypto ads policy to allow the advertising of "Cryptocurrency Coin Trusts" targeting the U.S.

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Effective Date

The policy change is set to take effect on Jan. 29, permitting Google-certified advertisers to promote eligible crypto coin trusts.

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Google defines these trusts as financial products facilitating the trading of shares in trusts holding significant digital currency pools.

Trust Definition

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Advertisers must complete Google's certification process and register voluntarily with the SEC using Form 10-12g.

Certification Requirement

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Global Application

The policy applies globally to all Google accounts, with advertisers required to comply with local laws where the products are targeted.

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Enforcement and Warning

Violations won't lead to immediate account suspension; a warning will be issued at least seven days before any potential suspension.

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Previous Updates

Google allowed U.S. promotions for NFT games and wallets but maintains restrictions on ads for unregulated dApps, ICOs, and DeFi protocols.

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