Immersive gambling: Entain to Invest $133 Million In Metaverse 

Sports betting and gambling company Entain will infuse $133 million to launch a global innovation lab to develop immersive gaming and sports experiences in the metaverse.

Early partners in the hub, dubbed Ennovate, include Verizon, BT and Theta Labs. As part of this effort, new products will be tested in two retail experience zones, or VR arcades, by consumers.

The fund will help start-ups develop nonfungible tokens, virtual reality, and augmented reality applications.

CEO Jette Nygaard-Andersen said, “We want to lead the way with exciting new products and experiences for customers.”

“Using our cutting-edge technology to innovate sports, games, and interactive entertainment for the metaverse,” she added.

Entain listed on the London Stock Exchange owns Bwin, Coral, Ladbrokes, PartyPoker, and Sportingbet.

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