Premier League's Liverpool Football Club is testing the NFT market.

Top Liverpool executive Drew Crisp said that the club is entering the NFT space but with great caution.

[{"selector":"#anim-c899afd9-4f08-4117-a3bf-d20797a8ab0a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(56.28124965472855%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2200,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d132b0b4-8055-4fd9-a62c-8588a4e26703","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Later last month, the English football club announced that they are dropping their own NFT collection.

[{"selector":"#anim-02c80237-52c4-4874-b082-0d5e2bc9785d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0bea1cf7-f324-427f-ba69-a72fb65988bc","keyframes":{"transform":["translate3d(121.40350%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9d5250e8-2b0c-439f-bab0-55d153b50804","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-68ed7b19-cb27-427e-a4d0-dbd813594fca","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

[{"selector":"#anim-ad1415d4-e105-4588-b322-68921f7bde3f","keyframes":{"transform":["translate3d(-120.61856%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-80c6dfde-cdfe-4343-af56-a8ffe9592bbf","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d341dd94-aceb-442a-929e-99581766064c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] The football club launched two NFT collections, including a set of 24 unique ‘Legendary’ 1 of 1 NFTs and a series of generative ‘Hero Edition’ NFTs.

The proceeds from the NFT sales would go towards the LFC Foundation to fund programs related to the community’s benefits.

[{"selector":"#anim-9d1e6223-0c90-4539-8133-b09c6adb174e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-32.25446399921065%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-124d238a-ac5f-4e78-bf58-55aeeba62ba4","keyframes":{"transform":["translate3d(-120.46204%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d88feb2-2a5c-4fef-a44a-0cf3eb7d0bb0","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-773b5887-19ef-4591-ac17-5a6caa8c2518","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Liverpool FC assessed the NFT market for over a year before launching its first collection this month.

[{"selector":"#anim-fc5acfe0-2961-4d93-8c26-14b81d07ab11","keyframes":{"opacity":[0,1]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cba4302b-dbc0-4f63-9735-bae4beaf321e","keyframes":{"transform":["translate3d(0px, 200.21369%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1200,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6d45a145-db90-4de3-a634-c72d8fadf38e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(26.75669636454183%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}]

Liverpool is following the lead of sports teams that have already embraced NFTs.

[{"selector":"#anim-97a9a3af-47b0-4df7-b950-dd5fd51a50e1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(33.67745517589674%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b6833207-c096-4de9-a79d-21681dc7df4a","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b8130c3a-21e1-4e10-a16d-3c18ae308809","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Out of 20 English Premier League football clubs, 17 have signed deals with fan token firms.

[{"selector":"#anim-0d22f00e-c9cf-434c-a9bd-b087fb147fd8","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f2badeb8-2953-405d-9a0c-ab7c8feaff4e","keyframes":{"transform":["translate3d(-99.08257%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-57cf1ec1-0bf8-4702-a9c0-26fa2115113b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1b57b1ad-3171-451f-afe6-c17618aa59a7","keyframes":{"transform":["translate3d(263.54169%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-ab172007-24cc-4621-ac73-d09445b1a420","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] More crypto stories...