Liverpool Expands Partnership With Troubled Blockchain Firm

Liverpool FC expands partnership with blockchain startup that is under investigation.

Liverpool FC is all set to expand its partnership with French blockchain startup Sorare.

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The blockchain startup is currently being investigated by the UK Gambling Commission over concerns it is operating unlicensed gambling activities in Britain.

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Liverpool announced expansion of its partnership with Sorare, making it an official global partner.

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Liverpool is collaborating with the startup to produce “multimedia content” and “new unique experiences.”

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Sorare raised $680m (£611m) in 2021 from backers including SoftBank.

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A spokesperson for Sorare said that they do not offer any forms of gambling, and this has been confirmed by expert legal opinions at every stage since the company was founded.

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A recent Bloomberg report revealed that crypto companies have spent more than $2.4 billion on sports marketing in the past 18 months.

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