March 29, 2022
Lionel Messi, the latest global ambassador, has signed a $20 million deal with Socios which is a crypto firm to promote digital fan tokens.
Messi has also joined the league and has become the latest global ambassador. Recently, LeBron James and Tom Brady stepped into the crypto world.
This contract is valid for 3 years. Messi will appear in ads and a promotional campaign for Socios to start the 2022 FIFA World Cup.
Socios has secured contracts with over 130 sports organisations, including Barca, Juventus, PSG, and Manchester City.
Messi stated that he wanted to improve the fan experience. He is proud to join Socios.com's mission to connect and encourage fans around the world.
Fan tokens are "limited-edition digital assets with ownership tracked in a secure ledger on the Ethereum blockchain."