Bitcoin's recent rally has propelled MicroStrategy's stock price higher, as investors see the company as a way to gain exposure to the cryptocurrency market.
Some experts believe that Bitcoin could reach $100,000 or even $500,000 in the near future, which would significantly increase MicroStrategy's worth.
Michael Saylor has publicly stated that he believes Bitcoin is a better investment than cash.
MicroStrategy is not the only company to invest in Bitcoin, as many other companies and institutions are also jumping into the market.
However, there are also concerns about the volatility of Bitcoin and the potential risks of investing in such a volatile asset.