Reliance Retail To Accept Digital Rupee

February 03, 2023 

Story: Divya Sinha

As per the reports,  Mukesh Ambani’s Reliance Retail on Thursday announced the launch of in-store acceptance of the Digital Rupee.

Reliance Retail has joined hands with Innoviti Technologies, ICICI Bank and Kotak Mahindra Bank to enable e- Rupee at its stores.

Reliance Retail's Freshpik stores will be the first to take the e-Rupee and then it will be followed by all Reliance Retail stores.

V. Subramaniam, Director of Reliance Retail said that this initiative is to offer the power of choice to Indian consumers.

He further added that  this initiative will help to provide an efficient and safe alternative payment method.

RBI’s digital rupee in the retail segment comes in the form of digital tokens which are legal tender.

Also, it is issued in the same denomination as paper currency and coins currently in circulation.