Papa John's launches exclusive NFTs with OneRare

Papa John's, along with food metaverse OneRare, is set to launch their own exclusive NFT collection.

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This NFT launch makes Papa John's the first global pizza chain to enter the Metaverse.

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The NFT collection features three of their best sellers, Vegan Sheese Garden Special Pizza, Spicy Chicken Ranch Pizza and Super Papa’s Pizza.

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Besides the NFTs, Papa John's plans to set up a virtual experience centre in the OneRare food metaverse.

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The idea behind the centre is to take the foodies on a virtual pizza tour, while focusing on the brand's history and recipes

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It is a crucial step towards exploring innovative tech and getting the attention of younger customers.

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In 2022, Papa John's also held an NFT campaign, Papa x Cheddar, where they gave away 19,840 NFTs.

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