Sesame Workshop is introducing the first digital collectibles based on the iconic Sesame Street kids’ brand on March 19 on the VeVe digital collectibles app.
Starting with cookie monster digital collectibles at $60 each, the collection will have 5,555 editions for sale.
Starting with cookie monster digital collectibles at $60 each, the collection will have 5,555 editions for sale.
According to Sesame Workshop, additional Sesame Street collectibles will be released later this year.
“Collaborating with VeVe for first collection of digital collectibles is a great way to give our long-time fans a new way to showcase their love for Sesame Street and its characters,” Jennifer Ahearn
VeVe, founded in 2018, offers premium licensed collectibles from partner brands including Disney, Marvel, DC Comics and Warner Bros., and Star Wars.
“Sesame Street is one of the most iconic brands of all time, so we jumped at the opportunity to partner with Sesame Workshop!- Dan Crothers, COO of VeVe.
A number of studios, TV networks, sports leagues and athletes, actors, musicians, artists, gaming companies etc have launched NFT initiatives, looking to generate revenue and engage with fans.