McLaren Unveils Crypto-Themed Car For F1 Race

Mclaren Debuts Crypto-Themed Car At Singapore Race

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With Singapore's most popular motorsport event taking place this weekend, digital assets will have much less visibility.

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Singapore Monetary Authority will only allow teams to display cryptocurrency sponsor logos on cars and uniforms of the Singapore Grand Prix.

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No advertising is permitted on the track or in the surrounding area.

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Singapore, the UK and French jurisdictions have stepped up scrutiny this year after digital asset prices plummeted and major market players went bankrupt.

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As a result, F1's newest legion of advertisers is finding ways to succeed without moving too boldly.

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Around 80% of F1 teams have at least one cryptocurrency partner other than Formula One Group, which has signed a $100 million deal with Crypto.com.

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McLaren signed a 5 year deal with OKX in May to unveil special crypto-themed cars for the Singapore and Japanese circuits, in line with stricter advertising guidelines.

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