David Beckham has become the latest mega celebrity to join the crypto industry by becoming the global ambassador of DigitalBits.
According to the announcement, the soccer legend will use his extensive experience and relationships working with global brands including Adidas, Maserati, Tudor, Sands, Diageo and EA.
Beckham has over 71 million followers on Instagram and is among the most followed personalities worldwide.
"I am always keen to find new ways to connect with my fans across the world and I’m so excited to work on my NFT collections and more innovations in the future,” footballer turned-businessman said.
Beckham will also launch a series of NFTs and other Blockchain-based digital assets for his fans worldwide.
David Beckham has joined a growing list of well known celebrities who have taken the role of being a global brand ambassador for a crypto company.
Earlier this month, US tennis star Naomi Osaka joined crypto firm FTX as a global ambassador and shareholder.